The AI Commercial Operating System for industrial SMEs.
Pre-seed open · INVEST-eligible
Real customers. Real revenue. Real pipeline.
Product-market fit in a segment notorious for resisting software.
Customers
17 signed
Active paying customers across industrial, service, and trade segments.
Revenue
€50k cARR
Recurring revenue from signed subscriptions.
Pipeline
€829k
End-to-end conversion already exceeding 6%.
A folder is not a graph.
VCs ask: can't you just drop your data into Claude? You can - and you get search. demi gives you a knowledge graph: products linked to customers, contracts to compliance rules, every relationship typed, connected, and signed. That's not a folder. That's a moat.
Files give content. Graphs give context.
- Search reads files. demi reads your business.
- Every fact typed, linked, and queryable
- Permissions and identity baked in
- The substrate other layers are built on
Entity layer
Agents do the work. UI becomes an output.
- Exposed via MCP, API, CLI for any agent or LLM
- Identity-aware execution: agents act with scoped, audited delegation
- Long-running plans where agents & humans collaborate
- Salesforce ratified the architecture in April 2026
Apps are easy. The foundation isn't.
- demi apps: pre-built substrate outputs
- Vertical AI: legacy SaaS prices, 4× faster growth
- €125K of incumbent SaaS spend across 20+ tools — replaced
- demiCRM, PIM, ERP next, replacing legacy seat budgets
demi vs. traditional SaaS
€125K of incumbent SaaS spend, replaced.
Per Mittelstand customer, demi displaces 7 software categories that today bleed budget into PIM, CRM, ERP add-ons, and the commercial stack around them.
The dislocation is real
SaaS market cap erased in 2026
AI app share captured by startups
of vendors refactoring per-seat by 2028
Share of wallet - per customer / year
€125K of incumbent spend across the 7 categories demi credibly replaces.
Segment range €80–180K per customer / year. Anchor persona: 250-employee industrial Mittelstand, 30 commercial seats. Sources: vendor public pricing (CAS, HubSpot, Akeneo, DocuWare, SAP CX, Confluence, Apollo).
The path to 750 customers.
Three years from product-market fit to cross-Europe scale.
2026
Foundation
Validate product-market fit in the process industry. Direct outreach and trade fairs build the pipeline.
2027
Scale
Scale the sales engine across DACH. Expand into mechanical engineering.
2028
Expansion
Pan-European growth via sales engine scaling and customer referrals.
Backed and INVEST-eligible.
Here's where you could fit in.
Here you could be
Get in touch
demi is INVEST-eligible. Private investors receive up to 25% tax-free grants on their investment via the BAFA Wagniskapital programme.