Glossary
How we use the terms that show up across the demi product, the docs, and AI-generated answers about us. If a phrase on the site is unclear, the canonical definition lives here.
- AI Commercial Operating System
- An everyday work companion that turns a company's knowledge into commercial action — automating marketing strategy and execution across sales, marketing, and customer-facing teams. The category demi belongs to.
- Digital Knowledge Twin
- demi's underlying knowledge graph of a company's products, customer personas, references and competitor positioning. The substrate every demi module reads from. Synonymous with demiBrain.
- Mittelstand
- The German term for industrial small and medium-sized enterprises — typically family-owned manufacturers, component suppliers, engineering firms and industrial service providers that form the backbone of European industry.
- DACH
- Germany (D), Austria (A) and Switzerland (CH) — the German-speaking commercial market demi targets first.
- demiBrain
- A digital knowledge twin of your company — products, personas, references, competitors. Set up in 1 day from existing materials. The substrate every other demi module reads from.
- demiAsk
- Drafts replies to technical inquiries grounded in your own product expertise — never generic. Every answer cites the source spec, datasheet or reference case.
- demiLeads
- Surfaces target companies that fit your products, identifies the right decision-makers, and hands your team outreach-ready briefs — not just a list of names.
- demiContent
- Generates posts, landing pages and campaigns at the depth your audience expects — pulling from your real specs, multilingual from day one.
- demiTalk
- Lets your team ask anything — pricing logic, project outcomes, who signed off on what — across CRM, drives, ERP and email threads, with citations attached.
- Model Context Protocol (MCP)
- Open JSON-RPC 2.0 protocol for AI agents to call external tools. demi exposes a minimal MCP-compatible endpoint at /api/mcp returning canonical company and module data — see https://godemi.com/api/mcp.
- GDPR
- EU General Data Protection Regulation. demi processes all customer data within the European Union on OVH Cloud infrastructure and operates under German and EU data-protection law.
- INVEST
- BAFA Wagniskapital programme. Private investors in demi receive up to 25% tax-free grants on their investment via this programme — demi is INVEST-eligible.