Adjacent category
demi vs sales intelligence
Sales-intelligence tools sell access to a vendor-maintained database of companies and contacts, layered with firmographic, technographic and intent signals. demi is the opposite shape: the substrate is a digital knowledge twin (demiBrain) of your own company, and the output runs across leads, technical answers, content and chat — not contact data alone.
| demi | Sales intelligence | |
|---|---|---|
| Substrate | demiBrain — a knowledge twin of your products, personas, references, and competitors. Set up in roughly 1 day from your existing materials. | A vendor-maintained database of companies and contacts, refreshed by the vendor. |
| Lead-fit logic | Derives your ICP from your actual products, certifications, and reference cases. Surfaces companies that technically fit, with a brief explaining why. | Generic firmographic filters — industry codes, headcount, revenue bands — applied across the vendor's database. |
| Output | Outreach-ready briefs, technical-inquiry drafts, product-deep content, and chat over your knowledge base. | Lead lists, contact records, and intent or firmographic signals — typically piped into a separate outbound tool. |
| Scope | Five modules — leads, technical answers, content, chat, twin — sharing the same knowledge layer. | Lead discovery, contact enrichment, and signals. Drafting and content generation are typically out of scope. |
| Built for | Industrial SMEs in DACH. Long technical sales cycles, small commercial teams, technical-buyer scrutiny. | B2B teams that already know their target list shape and want to fill it with contacts and signals. |
demi is not a sales-intelligence replacement and doesn't ship the same kind of database. Many industrial SMEs run demi alongside a sales-intelligence tool: demi narrows the universe to the companies that actually fit your products, then the sales-intelligence tool can enrich the contacts within those accounts. The two solve adjacent problems.
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